The widespread adoption of AI and automation is fundamentally changing the way we operate, in much the same way, over 20 years ago, Google search capabilities revolutionized the way we found information on the internet. 

This past week, ChatGPT launched a search tool, enabling users to search, scan websites, summarize content, and get information back without even visiting a website. This begs the question: What will ChatGPT (or other AI search engines) read and pull back from your site?

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Google SEO Is Not AI SEO

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For years, enrollment marketers have worked hard to optimize websites for traditional search engines like Google. Now, AI SEO is shifting priorities—it’s not just about visibility but ensuring AI tools like ChatGPT can understand and summarize content for users directly.

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Many marketers admit their websites aren’t fully updated, which is understandable given the massive number of pages some teams manage. Faced with limited resources, deciding where to start can feel overwhelming. When it comes to prioritizing updates, meetings are often filled with opinions, but the most important voice—the student voice—is rarely considered.

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How AI SEO and Halda Can Help You Put Students First

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Here’s where AI SEO steps in and changes the game. Halda's AI SEO tool gives you a student-first approach to enrollment marketing. It shows what prospective students are actually searching for, how AI interprets those searches, and whether your content meets their needs. Instead of guessing what pages to update, Halda helps you prioritize based on the student’s actual search patterns—the voice that truly matters.

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Ready to make AI SEO part of your enrollment marketing strategy? Find out more about how Halda can help you put the focus on personalized, student-centered recruiting.

To learn more about Halda’s AI SEO tool, book a meeting with our team.

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