November 7, 2024 - Provo, UT  – Halda is excited to announce its latest innovation, AI SEO, a cutting-edge feature designed to give college and university enrollment teams the tools they need to optimize website content, fill information gaps, and improve the quality of AI-generated answers sourced from their content on search engines. AI SEO enables a new level of precision and speed in identifying and filling content gaps to ensure institutions present accurate, student-centered information. By allowing marketing teams to quickly address these gaps without waiting on IT or web development teams, Halda continues to redefine how higher education institutions can leverage websites to more effectively reach prospective students.

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How AI SEO Benefits Enrollment and Admissions Marketing Teams  

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Website optimization has undergone a fundamental transformation in the last two years. For decades, search engine optimization (SEO) focused on helping search engines index and rank content. Now, with the rise of AI-powered search and summarization tools, institutions must adapt to a new paradigm: AI-optimized content.

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Modern AI platforms like ChatGPT, Gemini, and Claude do more than just index websites—they actively summarize and deliver institutional information to prospective students. The critical question is: Are these AI systems accurately representing your institution's unique value, mission, and offerings?

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AI SEO from Halda helps higher education institutions overcome this challenge by identifying content gaps and how AI summarizes their existing content. This enables institutions to correct inaccuracies and provide additional content that AI can summarize. Without a tool like this, institutions are blind and losing prospective students before they visit their websites.

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“In an AI-driven world, Halda AI SEO is redefining what SEO means for higher education,” said Jon Grover, VP of Product. “With traditional approaches becoming insufficient, institutions must ensure their content is crafted intentionally for AI summarization. Without a proactive strategy that is made easier with AI SEO, schools risk losing prospective students who find answers in search engines without ever visiting the institution’s website.”

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How AI SEO Works  

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AI SEO provides intuitive, data-rich analytics tailored for strategic web optimization and student-first content planning. By analyzing institutional website content, it highlights content gaps and shows how AI interprets and summarizes existing information. This empowers enrollment marketers to identify and address missing or outdated content immediately:

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• End-User Experience: AI SEO gives enrollment marketers control over how their content is represented in Halda’s AI Search and improves the quality of AI-generated answers sourced from their content on search engines.
• Student-Centered Content Planning: AI SEO identifies areas where content may fall short in addressing prospective students’ needs while also ensuring that the website effectively answers AI search engine questions in the intended way.
• Data-Driven Content: AI SEO brings objective, SEO-focused insights into every content strategy discussion, eliminating subjective bias and promoting more impactful digital engagement.

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AI SEO from Halda empowers enrollment marketers to take a proactive, strategic approach to identifying and addressing web content gaps, ensuring that the institution’s website meets student expectations. Without a tool like this, institutions remain blind to significant content gaps and risk losing prospective students before they even visit their website.

For more insights on improving student engagement and increasing prospective student conversion through AI SEO, visit https://www.halda.ai/post/aiseo.

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About Halda  

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Halda is the first AI-powered enrollment marketing platform that unifies marketing campaigns, websites, and CRMs for a streamlined and effective approach to student recruitment. With Halda, institutions gain access to high-performing, ready-to-use playbooks that can be instantly tailored to match any institution’s brand and voice, driven by advanced artificial intelligence for optimal impact.

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Halda’s Personalization Platform offers a suite of AI-powered tools designed to engage and convert prospective students:

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• AI Hub: Enables hyper-personalization with AI-generated content and integrates third-party content cards for a more engaging user experience.
• AI Forms: Features AI-generated responses and Halda-hosted landing pages that streamline the student journey from inquiry to enrollment.
• AI Search: Works seamlessly with AI Forms and AI Hub to deliver tailored search results and relevant resources to prospective students.
• AI SEO: Provides a data-driven guide to content creation, ensuring institutions focus on what resonates most with their audience.

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Institutions using Halda see improved student experiences—with over 90% of students finding Halda’s assets helpful—and a notable increase in lead volume, typically doubling or even quintupling leads without requiring a website rebuild. Additionally, Halda’s automated lead attribution delivers transparency, helping institutions allocate budgets effectively by identifying high-performing campaigns.

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For more information on Halda and the upcoming release of AI SEO, please contact us at press@halda.ai or visit our website at Halda.ai.

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