Overview

University websites are massive and complex, often containing hundreds of thousands of pages—sometimes even more. Keeping content up-to-date, relevant, and student-friendly is an overwhelming task.

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But here’s the truth: Most of the answers students need are already on your website—they just can’t find them. And when they don’t find answers, they bounce. They leave frustrated, move on to another school, or worse—they never reach out at all.

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That’s why Halda’s Content Gap Analysis is such a game-changer. It helps enrollment marketers like you:

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✅ Identify missing content students are searching for

✅ Ensure the right answers are readily available on your site

✅ Provide AI-powered topic instructions for seamless engagement

✅ Eliminate the guesswork in your content strategy

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Let’s dive into how Halda helps you turn lost inquiries into conversions.

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Step 1: Running a Content Gap Audit

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Many universities spend countless hours creating content for their websites, but how do you know if students are actually finding the right information?

With Halda’s AI-powered content audit, you can:

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✔️ Run an instant website analysis to determine how well your site answers the top 50 student questions

✔️ Get a clear report on missing or outdated content

✔️ See which pages perform well and where you need to improve

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How to Run a Content Audit in Halda:

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1️⃣ Log in to your Halda dashboard

2️⃣ Navigate to AI Search Configuration

3️⃣ Click “Run Audit”

4️⃣ We will email you a detailed report showing:

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• Which questions your website already answers well

• Where students are struggling to find answers

• Unanswered gaps that need attention

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📌 Why This Matters:

Most university websites already answer ~85% of student questions—but that missing 15%? That’s where you’re losing potential enrollments.

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Step 2: Understanding Where Students Need More Information

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Once Halda identifies unanswered student questions, it helps you turn that insight into action.

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🔍 What You’ll Learn from the Content Audit:

✔️ Which topics students are searching for but not finding answers to

✔️ Which existing pages need updates or deeper content

✔️ How to align content strategy with real student needs

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📌 Example:

If students frequently search “Does this school accept transfer credits from my community college?” but your website lacks a clear answer—you now know what content to create.

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Step 3: Closing the Gaps with AI-Powered Topic Instructions

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So, what happens when your website doesn’t have the answers yet? Halda fills the gap for you.

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💡 Here’s how:

• AI-powered responses can provide real-time answers across web chat, SMS, and phone calls based on what students ask.

• Custom Topic Instructions let you train the AI to answer key questions even if the content doesn’t exist yet.

• You can use these insights to update your content roadmap and know exactly what to write next.

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📌 Example:

If students are frequently asking “Does this school offer evening MBA classes?” but you don’t have an FAQ page for that, Halda can auto-generate an answer based on known details—while also flagging it as a content gap that should be added to your site.

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🔗 Result: Instead of students bouncing off your site frustrated, they get the right answer immediately.

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Step 4: Turning Data into Action in Your Content Strategy

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Most universities guess what content to produce next—Halda makes it data-driven.

🎯 No more guesswork in content meetings—just clear, actionable insights.

📊 Use Content Gap reports to plan your next web updates.

✅ Ensure every student gets the right answer—on your site, via chat, or over text.

🚀 The result? A smarter, student-friendly website that works for you and your prospective students.

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Why This Matters for Enrollment Marketers

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💙 Halda was built to support YOU—the enrollment marketer.

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• We know you’re juggling emails, events, social media, and website content.

• We know you don’t have time to manually audit thousands of pages.

• And we know content gaps = lost conversions.

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Halda helps you work smarter, not harder.

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🚀 Turn your website into a conversion powerhouse.

📊 Use real data—not guesswork—to shape your content strategy.

🎯 Make sure no student’s question goes unanswered.

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Want to see it in action? Let’s chat.

👉 Book a Demo