Higher ed marketing agencies can be really good at their jobs, and really important for your needs. They fill important holes in your marketing tactics, they offer far-reaching strategies that build the kind of infrastructure it takes to fill enrollment classes. Despite these benefits, it can be hard to consistently get on the same page when it comes to overall strategy and down-funnel effectiveness of the marketing actions.

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This doesn't mean there's anything nefarious going on. It’s just hard to cover everything they do in those biweekly meetings and you’re spread too thin to dig up the ROI on specific campaigns. The problem is if performance is struggling, it can be hard to figure out what's going on. At this point the relationship can unravel into a tangle of finger-pointing.

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Halda helps keep this from happening.

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Halda’s tools give you the power to see marketing performance on a granular level by linking specific marketing campaigns to lead generation quality and enrollments. That way, your marketing campaigns are based on transparency and accountability.

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How do we do this? Let’s get into it.

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How to track your marketing ROI

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The trick here is to connect top-of-funnel marketing touches to down-funnel actions by potential students. Halda does this through two-way integrations with CRMs like Slate and Salesforce. Here's how to track the effectiveness of every digital ad click with Halda:

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1. Install our script globally: Halda will automatically create profiles for every visitor including what campaigns they have interacted with. No special set up required.
2. Retire your RFI forms: Upgrade your RFI forms on your campaign landing pages to Halda’s conversion experiences.
3. Connect Your CRM: Quickly integrate our conversion experiences (DLPs) to your CRM.
4. Convert More & Know More: That’s it! You will start converting 2x to 3x more from your campaigns AND Halda will give you perfect campaign attribution from campaign click down to enrollment (We can even attribute a lead today back to a campaign click 6 months ago!).

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Halda’s superpower is AI-supported lead generation on school websites. No one in the business of higher education is better at converting your web traffic into leads your team can follow up with (it’s why great companies like RNL partner with us). Linking that lead generation with marketing campaigns and enrollments gives you the chance to track how students progress through your entire funnel.

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It’s that simple. Our team helps implement and maintain the two-way integration so you can work not only more transparently with Halda, but with the marketing agency that drives traffic to your website. Visibility into where the enrollment process is breaking down provides a foundation for a relationship based on data and teamwork. You'll gain the context to help strategize and pivot so you can be an integral part of strategic conversations. Which makes sense, since you and your school are the ones most affected if performance is anything short of exceptional.

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Ready to have this kind of visibility at your institution? Book a consultation with Halda today.