Let’s start with the clear and obvious truth then work from there: Personalization is great for enrollment management. It’s great for the student experience, it’s great for EM teams looking to convert more prospects. 54% of undergrad prospects want personalized videos from admissions teams. 83% of graduate prospects say that personalized communication strongly affected their decision to enroll.

‍

But how do teams stretched thin deliver on these high expectations for personalization? Halda helps.

‍

The first touches of marketing usually involve a one-to-many approach. You send out enticing messages on a channel, then those students who it hits just right come onto your website.

‍

Historically, the website has been another one-to-many tool, where students look around and try to find what they’re interested in. Not anymore. Now, what they want can find them. 

‍

Halda does for higher ed what your students have already come to expect with personalization powerhouses like Netflix, Amazon, YouTube, and TikTok. This leads to 3x-5x better lead conversion rates on higher ed websites.

‍

Creating on-the-spot website personalization for your visitors

‍

We implement on-the-spot, personalized value for each student in just 3 easy steps:

‍

1) Install our script on your website

2) Press a button and AI will customize our templates to your school’s content (it’s magically efficient)

3) Press “Publish”

‍

It’s that easy with AI. Some of our partners have gotten their free trial up in under 24 hours. Once you create these personalized experiences, you can deploy them strategically across your web assets to build an experience that encourages students to interact with personalized content.

‍

Engaging students with the right (personalized) information

‍

When it comes to engaging students effectively, we start with the subjects students are already interested in (i.e. paying for school, best degree fit, how will they fit in), and deploy them based on the most high-converting web pages for each area of interest. But to deliver real personalized answers, you need more information on each visitor.

‍

We don’t have some psychographic sorcery to figure out this information. We simply deploy the revolutionary strategy of asking students questions. They tell us who they are and what they want, then we can give them immediate, on-the-spot answers with our Dynamic Landing Pages (DLPs) based on what they share with us.

‍

Talk to us today about creating these experiences on  your school’s website. We offer a 30-day free trial, and over 80% of schools who try the free trial end up partnering with us–they see value that quickly.

‍