In an increasingly competitive higher education environment, institutions are investing more in digital marketing to attract prospective students. However, a significant portion of these marketing budgets are often wasted on inefficient campaigns. According to a recent survey, higher education institutions can waste up to 21% of their marketing budgets due to poor data and inefficient marketing strategies.

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Halda offers a powerful solution to cut this waste in half by providing advanced campaign attribution and dramatically increasing conversion rates using your existing traffic. Here’s how Halda can help you maximize your marketing efforts while minimizing budget waste:

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1. Accurate Campaign Attribution

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One of the biggest challenges in enrollment marketing is knowing which campaigns are delivering results and which are not. Halda’s two-way integration with your CRM and UTM tracking capabilities allows you to accurately attribute each enrollment back to the specific campaigns that influenced the decision-making process. By pinpointing the campaigns that drive results, you can stop spending on those that don’t and optimize your marketing budget for maximum impact.

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This kind of attribution can help you avoid the typical 26% waste that marketers experience when they don’t have the right tracking in place. With this added precision from Halda, your marketing team can focus on high-performing campaigns, improving ROI across the board.

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2. 3x to 5x Conversions on Existing Website Traffic

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Another major source of budget waste is paying for new traffic when your current site isn’t converting enough visitors into inquiries. Many universities are spending significant sums on paid media, with some institutions investing millions annually (or monthly). However, without optimized conversion strategies, much of that traffic leaves the site without engaging further. Why do we keep launching campaigns in this industry that essentially shout “Hey, You don’t know much about me, but APPLY NOW!!!!!!!”?

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Halda helps solve this problem by leveraging its AI-powered personalization tools to engage prospective students and boost conversion rates. By delivering personalized content, forms, and calls to action tailored to each visitor’s behavior and search queries, Halda can increase form submissions by 300% to 500%. This means that you get significantly more inquiries from your existing traffic without needing to increase paid marketing spend. It’s like magically transforming a $10,000 budget into a $30,000 without you actually getting more money from your president!

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3. Eliminate Budget Waste Through Automation

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Halda’s AI automates many time-consuming tasks, such as answering student queries using your website’s existing content and identifying content gaps that need to be addressed. This level of automation not only enhances the student experience but also ensures your marketing efforts are efficient. By using Halda’s technology to handle repetitive and data-driven tasks, your marketing team can focus on more strategic initiatives, reducing labor costs and minimizing marketing waste.

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Conclusion

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With Halda, your institution can significantly reduce marketing waste by focusing on effective campaign attribution, improving conversion rates from existing traffic, and automating key processes. These strategies can help you cut your enrollment marketing budget waste in half, ensuring that every dollar spent delivers measurable value.

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By eliminating inefficiencies and maximizing the impact of your marketing efforts, Halda empowers institutions to get more out of their budgets and stay competitive in the crowded higher education landscape. “Halda” is an old Nordic word that means to guard, defend or protect. This is one way that we deliver on our name: protecting your budgets from waste.